{
    "version": 1,
    "area_key": "bangsar-south",
    "country_code": "MY",
    "area": {
        "translations": {
            "en": {
                "name": "Bangsar South",
                "blurb": null,
                "label": null,
                "story": [
                    "Long before the towers, this was Kampung Kerinchi — a village that carried the name of the people who built it. Families from Kerinci in Sumatra settled here from the 1870s, and for four generations the name on the map was simply who lived there.",
                    "In 2005 the developer UOA bought 60 acres of it. By 2007 the ground had been cleared and the roads widened. The black-and-white photograph is that year: a rectangle of bare earth, ringed by a city that had already arrived.",
                    "The plan split the land almost in half — roughly 30 acres of offices, shops and hotels, the rest homes. In 2010 the commercial half was granted MSC Malaysia Cybercentre status: a government designation that lets technology tenants claim tax and hiring incentives. That status is why the towers filled with technology firms rather than anyone.",
                    "Today all of it is standing: office towers, two dining and retail hubs called Nexus and The Sphere, a mall, hotels, a medical centre, and a 6-acre park at the centre. A covered bridge walks you to Kerinchi LRT station. Almost everyone paying rent here works within walking distance of the bed they sleep in.",
                    "The name did not settle as easily as the buildings. In 2012 City Hall renamed the area Bangsar South, borrowing the shine of the older Bangsar next door. The people who had lived here for generations never accepted it, and in January 2019 the original name Kampung Kerinchi was officially restored. Both names are still in daily use, on the same street signs.",
                    "So read it for what it is. Before anything else, this is a place where people work. Every weekday morning the offices fill up, and many of those people would rather live a short walk from their desk than sit in traffic to get there. That is where the demand comes from. Not a story about what the area might become — the jobs are already here, and they are not going anywhere. In Bangsar South a home rarely waits for someone. It is usually the other way round: someone is waiting for a home. That crowd, turning up every single day, is what you are really buying — not the name on the signboard."
                ]
            },
            "zh": {
                "name": "南孟沙",
                "blurb": null,
                "label": null,
                "story": [
                    "在高楼出现之前，这里叫 Kampung Kerinchi（甘榜格林芝）—— 村子的名字，就是盖起它的那群人的名字。1870 年代，来自苏门答腊 Kerinci 的家族在这里落脚。往后四代人，地图上写的名字就是住在里面的人。",
                    "2005 年，发展商 UOA 买下其中 60 英亩（约 24 公顷）。到 2007 年，地已经清空，路也拓宽了。那张黑白照片就是那一年：一块裸露的空地，四周是早就建好的城市。",
                    "蓝图几乎把地对半分 —— 大约 30 英亩做写字楼、商店和酒店，剩下的盖住宅。2010 年，商业那一半拿到 MSC Malaysia Cybercentre 资格：这是政府给的一个身份，科技公司进驻可以申请税务和聘雇优惠。正因为这个身份，楼里进来的才会是科技公司，而不是随便谁。",
                    "今天全部都建起来了：写字楼、两个餐饮零售区 Nexus 和 The Sphere、一个商场、酒店、医疗中心，中间还有一座 6 英亩的公园。一条有盖天桥直接走到 Kerinchi LRT 站。在这里交租的人，几乎都在走路就到的地方上班。",
                    "名字没有像楼那样顺利定下来。2012 年，市政局把这一带改名叫 Bangsar South，借隔壁孟沙的光。世代住在这里的居民从来没有接受，2019 年 1 月，原本的名字 Kampung Kerinchi 被正式恢复。今天两个名字还在同时用，挂在同一条街的路牌上。",
                    "所以要照它本来的样子读。这里首先是一个「上班的地方」。每个工作日早上，一栋栋办公楼坐满人，而他们之中很多人，宁可住在走几步就到公司的地方，也不想每天塞在路上。需求就是从这里来的。不是靠「这一带以后会怎样」的想象 —— 工作已经在这里了，而且不会跑掉。在南孟沙，房子很少在等人。通常是反过来：人在等房子。你真正买的，就是这群每一天都会出现的人，而不是招牌上的名字。"
                ]
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        "profile": {
            "face": "💼",
            "icon": "briefcase",
            "badge": {
                "zh": "热门",
                "tone": "hot",
                "label": "Hot"
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    "buildings": [
        {
            "name": "The Horizon",
            "category": "office",
            "summary": "Twenty-two blocks of low-rise boutique office towers around the central park — Phase 1 (14 blocks) completed 2009, Phase 2 (8 blocks) completed 2011 with a Green Building Index Gold rating.",
            "tabs": [
                {
                    "title": "The building",
                    "body": "<p>Not one tower but <strong>22 blocks</strong> of boutique offices, laid out around the central park with its water features. This is the low-rise part of the skyline.</p><ul><li><strong>Phase 1</strong> — 14 blocks of 10 and 11 storeys, completed 2009</li><li><strong>Phase 2</strong> — 8 blocks of 13 to 20 storeys, completed 2011</li></ul><p>A company can take a whole small block here, which is the thing the tall towers cannot offer.</p>",
                    "sort_order": 0
                },
                {
                    "title": "Green rating",
                    "body": "<p>Phase 2 was awarded <strong>Green Building Index (GBI) Provisional Gold</strong> — Malaysia's own green building rating, where Gold is the second-highest of four bands.</p><p>What earned it: double-glazed reflective glass, motion and carbon-dioxide sensors that switch lighting and air off in empty rooms, solar panels and rainwater harvesting. For a tenant the point is the service-charge bill, not the certificate.</p>",
                    "sort_order": 1
                },
                {
                    "title": "Who is inside",
                    "body": "<p>A mix of local and international firms rather than one anchor. Names that have taken space here include <strong>Takaful Ikhlas</strong>, <strong>MEPS</strong>, <strong>F-Secure</strong> and <strong>Melilea</strong>.</p><p>UOA Holdings — the developer of the whole of Bangsar South — has its own headquarters in this building, which is a fair signal of how it rates the address.</p>",
                    "sort_order": 2
                },
                {
                    "title": "Getting there",
                    "body": "<p>Covered link bridge to <strong>Kerinchi LRT</strong> station, the Bangsar South shuttle, and the Federal, NPE and Sprint highways.</p><p>The Horizon sits on the eastern side of the development, so it is the closer half to Old Klang Road and the further half from the mall.</p>",
                    "sort_order": 3
                },
                {
                    "title": "Where it sits",
                    "body": "<p>The Horizon is the block marked on the eastern edge of the master plan, wrapped around the park rather than facing the main road.</p><img src=\"/property/academy/area-guide/tab-images/{{avatar:bangsar-south-master-plan}}\" alt=\"Bangsar South master plan, with The Horizon marked\" loading=\"lazy\" decoding=\"async\"><p>That position is why its blocks are low: they sit inside the development, not on its boundary.</p>",
                    "sort_order": 4
                }
            ]
        },
        {
            "name": "The Vertical Business Suites",
            "category": "office",
            "summary": "Two office towers of small suites built for SMEs, over a five-floor podium, beside the 6-acre park. Tower A is 35 storeys and 420 suites; Tower B is 32 storeys and 250 suites.",
            "tabs": [
                {
                    "title": "The building",
                    "body": "<p>Two towers of <strong>strata office suites</strong> — offices sold individually rather than leased by the floor — sitting on a shared five-floor podium at No. 8 Jalan Kerinchi.</p><ul><li><strong>Tower A</strong> — 35 storeys, 420 suites</li><li><strong>Tower B</strong> — 32 storeys, 250 suites</li><li>Interconnected basement car parks</li></ul><p>The suites were deliberately sized small. The target buyer was a firm of a few people that wanted to own its office instead of renting one.</p>",
                    "sort_order": 0
                },
                {
                    "title": "Who is inside",
                    "body": "<p>Small and medium firms, heavily weighted to technology and professional services.</p><p>The reason is the address rather than the building: the commercial half of Bangsar South holds <strong>MSC Malaysia Cybercentre</strong> status, a government designation that lets a qualifying technology tenant claim tax and hiring incentives. A tenant loses those incentives by moving somewhere without the status, which is what keeps occupancy steady here.</p>",
                    "sort_order": 1
                },
                {
                    "title": "Getting there",
                    "body": "<p>A <strong>covered link bridge</strong> reaches Kerinchi LRT station on the Kelana Jaya line, so the walk works in the rain.</p><ul><li>Free shuttle within Bangsar South</li><li>Federal Highway, NPE and Sprint Highway all within a few minutes</li><li>Mid Valley Megamall is the next interchange along</li></ul>",
                    "sort_order": 2
                },
                {
                    "title": "Sister towers",
                    "body": "<p>Do not confuse this with <strong>The Vertical Corporate Towers</strong> next door — two 40-storey buildings (UOA Corporate Tower and Corporate Tower B) leased whole-floor to larger companies.</p><p>Same name, same developer, different product: Business Suites are bought by small firms, Corporate Towers are leased by big ones. A listing that says only \"The Vertical\" is ambiguous — check the floor count.</p>",
                    "sort_order": 3
                },
                {
                    "title": "Where it sits",
                    "body": "<p>The two Business Suites towers are the pair marked <strong>THE VERTICAL</strong> on the development's own master plan, on the northern side of the central park.</p><img src=\"/property/academy/area-guide/tab-images/{{avatar:bangsar-south-master-plan}}\" alt=\"Bangsar South master plan, with The Vertical marked\" loading=\"lazy\" decoding=\"async\"><p>The Horizon's low blocks are to the right of them, and the retail at Nexus and The Sphere sits between the two.</p>",
                    "sort_order": 4
                }
            ]
        },
        {
            "name": "VE Hotel & Residence",
            "category": "hotel",
            "summary": "A 30-storey four-star hotel that opened in July 2016 with 337 rooms, plus 90 furnished one and two-bedroom serviced residences with their own check-in and lifts.",
            "tabs": [
                {
                    "title": "The building",
                    "body": "<p>One 30-storey tower holding two different things.</p><ul><li><strong>337 hotel rooms</strong> — deluxe rooms and corner suites</li><li><strong>90 serviced residences</strong> — furnished one and two-bedroom units</li></ul><p>The residences have their own check-in counter and their own lifts, so a resident never queues behind hotel guests. That separation is the reason the two can share one address without either feeling like the other.</p>",
                    "sort_order": 0
                },
                {
                    "title": "Opening and brand",
                    "body": "<p>Opened <strong>July 2016</strong> as a four-star hotel, and it was the flagship of the VE brand at launch rather than one property in an existing chain.</p><p>It is the only hotel inside Bangsar South proper, which is the fact that matters commercially: a company holding a meeting in one of the office towers has one walkable choice.</p>",
                    "sort_order": 1
                },
                {
                    "title": "What is inside",
                    "body": "<p>The facilities sit together on a <strong>lifestyle podium on level 5</strong> rather than being scattered through the tower.</p><ul><li>The Straits Estate — all-day dining</li><li>Three private dining rooms</li><li>Alfresco bar and lounge</li><li>Infinity pool</li><li>24-hour gym</li></ul>",
                    "sort_order": 2
                },
                {
                    "title": "For an investor",
                    "body": "<p>A serviced residence here is a different asset from a plain condominium, and the difference cuts both ways.</p><p><strong>For it:</strong> hotel management is on site, short-stay demand comes from the offices around it, and the unit arrives furnished.</p><p><strong>Against it:</strong> a serviced residence usually sits on commercial title, so the utility tariffs and the assessment are charged at commercial rates and the monthly maintenance is higher than a plain condominium's. Price the holding cost before the rent.</p>",
                    "sort_order": 3
                }
            ]
        }
    ],
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            "title": "Laurel Bangsar South Walk Through",
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